• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • DroneRacingLife
  • DroneFlyers
  • Newsletter
DroneLife

DRONELIFE

Stay up to date on all the latest Drone News

  • News
  • Products
  • Industries
    • Agriculture
    • Construction
    • Delivery
    • Dual Use
    • Inspection
    • Public Safety
    • Surveying
  • Enthusiasts
  • Regulations
  • Business
  • Video
  • Podcasts

Martha Stewart: Why I Love My Drone

July 30, 2014 by Alan Phillips Leave a Comment

from time.com by Martha Stewart

There’s been a lot of discussion and a tremendous amount of speculation lately about the nature of drones and their role in our society as useful tools and hobbyist toys.

Last year, while celebrating my birthday in Maine, I was given a drone fitted with a high-definition camera. After a quick introduction to the mechanics of operating the contraption and a few words about its idiosyncrasies, I loaded the appropriate app on my iPad and went down to the beach.

In just a few minutes I was hooked. In near silence, the drone rose, hovered, and dove, silently and surreptitiously photographing us and the landscape around us. The photos and video were stunning. By assuming unusual vantage points, the drone allowed me to “see” so much more of my surroundings than usual. The view I was “seeing” on my iPad with the help of the drone would have otherwise been impossible without the use of a private plane, helicopter, or balloon. With any of those vehicles, I would have needed a telephoto lens, and all of them would have made an unacceptable commotion on the beach. What’s more, I would not have been in the photos!

So much has been done in the past without drones, airplanes, hot air balloons, or even extension ladders. It is hard to imagine André Le Nôtre laying out the exquisite landscape designs for Vaux-le-Vicomte, and later the magnificent Château de Versailles, with no high hill to stand on, no helicopter to fly in, and no drone to show him the complexities of the terrain. Yet he did, and with extreme precision, accuracy, and high style.

Earlier, Henri IV drew up complicated plans for the immense and elegant redesign of Paris, capital of France. In England, Capability Brown somehow had the innate vision and perspicacity to reconfigure thousands of acres into country estates fit for royalty. He and Sir Humphry Repton invented an entirely new style of landscape design that had little to do with the grand châteaux of France. It became all about the “axis of vision” — relaxed, looming views of the distance that, without an aerial view, required the utmost in fertile imagination.

In the late 1800s, more people wanted the bird’s eye view of city and country and went to extreme lengths to rig up guy-wired telescoping towers, build extension ladders of dangerous lengths, and man hot air balloons, from which intrepid photographers could capture remarkable images—such as those of the Chicago Union Stock Yards and the U.S. Steel Corporation—from heights of 2,000 feet.

What about the Great Wall of China, or the Nazca Lines in southern Peru? I began reflecting on how the engineers and architects of the past accomplished so much without the modern tools we have at our disposal.

My mind started racing and I imagined all the different applications for my drone. I knew that every type of use had already been thought of by others (governmental agencies, businesses, Amazon.com, Google Maps), and I knew I could not even begin to fathom even a fraction of the social, ethical, and political challenges the widespread use of drones would create.

Do they raise legitimate privacy concerns? Should they be regulated? Should we have a national debate?

I don’t have all the answers. But I forged ahead, using a Parrot AR Drone 2.0, photographing my properties, a party, a hike in the mountains, and a day at the beach. I did my best to master the moves and angles that would result in most arresting pictures and video.

One of my farm workers used his drone, a DJI Phantom flying camera, to capture amazing images of my 153-acre farm in Bedford, New York. Suddenly we could see with astonishing clarity the layout of the open fields, the horse paddocks, the chicken coops, the greenhouses, the hay barn, the cutting gardens and henhouses, the clematis pergola, and the long allée of boxwood. The photos were so good I posted them to my blog on Marthastewart.com. The response was phenomenal!

Henry Alford wrote a satirical essay about me and my drones in The New Yorker that was really funny but missed the point about why I love my drone. Drones can be useful tools, and I am all about useful tools. One of my mottos is “the right tool for the right job.”

A few facts:

The hobbyist drones we can all purchase online or in stores are technically known as UAS: unmanned aerial systems. Many can fly up to 900 feet. With practice, a novice photographer can take really great photos.

The shots of my farm were breathtaking and showed not only a very good landscape design — thanks to the surveyors and landscapers who worked with me on the overall vision, much as le Notre worked with Louis XIV — they also showed me what more I can do in the future, and revealed unexpected beauty.

An aerial shot of the vegetable garden looked very much like my Peter Rabbit marzipan embellished Easter cake, which was designed without the help of a drone.

Continue Reading at time.com…

Alan Phillips
Alan Phillips

Alan is serial entrepreneur, active angel investor, and a drone enthusiast. He co-founded DRONELIFE.com to address the emerging commercial market for drones and drone technology. Prior to DRONELIFE.com, Alan co-founded Where.com, ThinkingScreen Media, and Nurse.com. Recently, Alan has co-founded Crowditz.com,  a leader in Equity Crowdfunding Data, Analytics, and Insights.  Alan can be reached at alan(at)dronelife.com

Filed Under: News Tagged With: DJI Phantom, Martha Stewart, Parrot AR Drone, TIME

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

LATEST

BRINC Brings Wildfire and Smoke Tracking Into Drone Operations

New LiveOps layers integrate NOAA fire and smoke data to give public safety agencies a more complete operational picture BRINC…

Continue Reading BRINC Brings Wildfire and Smoke Tracking Into Drone Operations

Drones Bring Whole Blood Directly to Trauma Scenes

Hillsborough County program aims to deliver blood to first responders in under three minutes Archer First Response Systems (ArcherFRS) is…

Continue Reading Drones Bring Whole Blood Directly to Trauma Scenes

DJI Warns FCC Proposal Could Restrict Widely Used Commercial Drones

Company says proposed “military-grade” categories could reach aircraft used in public safety, agriculture, inspection and other civilian applications DJI is…

Continue Reading DJI Warns FCC Proposal Could Restrict Widely Used Commercial Drones

The Industrialization of Drones: L&T’s Growth Forecast Reflects a Maturing Global Industry

India’s largest engineering company expects strong growth from the division that includes its drone business, highlighting a broader shift from…

Continue Reading The Industrialization of Drones: L&T’s Growth Forecast Reflects a Maturing Global Industry

Ondas to Provide Counter-Drone Protection for Jacksonville Jaguars Home Games

NFL team adopts Sentrycs technology as stadium operators strengthen defenses against unauthorized drones Ondas Inc. announced that its Sentrycs subsidiary…

Continue Reading Ondas to Provide Counter-Drone Protection for Jacksonville Jaguars Home Games

FAA Proposes Civil Penalty Against Drone Operator for Alleged Agricultural Flight Violations

Agency says Washington company conducted unauthorized fertilizer application flights without required certification The Federal Aviation Administration (FAA) has proposed a…

Continue Reading FAA Proposes Civil Penalty Against Drone Operator for Alleged Agricultural Flight Violations

Six Years After the Pandemic, the Hard Lessons Still Matter: An Op-Ed from ACSL Global CTO Chris Raabe

The pandemic exposed weaknesses in global manufacturing that many companies had never been forced to confront. While the immediate crisis…

Continue Reading Six Years After the Pandemic, the Hard Lessons Still Matter: An Op-Ed from ACSL Global CTO Chris Raabe

Robinson Unmanned Advances in Drone Dominance Program as Pentagon Focuses on Production at Scale

Company earns invitation to Gauntlet II while completing Phase One deliveries for the Department of Defense Robinson Unmanned has advanced…

Continue Reading Robinson Unmanned Advances in Drone Dominance Program as Pentagon Focuses on Production at Scale

D-Fend Solutions: Inside the Counter-Drone Operations at 2026 FIFA World Cup

EnforceAir platform supported public safety agencies across host cities in the United States, Canada, and Mexico As major international sporting…

Continue Reading D-Fend Solutions: Inside the Counter-Drone Operations at 2026 FIFA World Cup

From Car Factories to Drone Factories: France’s Manufacturing Push Reflects a Global Shift

French automakers are entering drone production as governments look to build resilient manufacturing capacity for autonomous systems. (image copyright Thales,…

Continue Reading From Car Factories to Drone Factories: France’s Manufacturing Push Reflects a Global Shift

Secondary Sidebar

Footer

SPONSORED

Inspired Flight Gremsy IF800 VIO F1 drones geo week

What Will It Take to Strengthen U.S. Drone Manufacturing? A Conversation with Inspired Flight’s CEO

Global Mapper Mobile data collection

Collection Ground Control Points with Global Mapper Mobile

Military Drone Mapping Solutions

How SimActive’s Correlator3D™ is Revolutionizing Military Mapping: An Exclusive Interview with CEO Philippe Simard

Photogrammetry Accuracy Standards

SimActive Photogrammetry Software: Enabling Users to Meet Accuracy Standards for Over 20 Years

NACT Engineering Parrot ANAFI tether indoor shot

Smart Tether for Parrot ANAFI USA from NACT Engineering

Blue Marble, features global mapper, features Blue Marble

Check Out These New Features in Global Mapper v25 from Blue Marble

About Us | Contact Us | Advertise With Us | Write for Us | Privacy Policy | Terms of Service

The Trusted Source for the Business of Drones.

This website uses cookies and third party services. By clicking OK, you are agreeing to our privacy policy. ACCEPT

Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT