Flytrex Partners with Unilever for Drone-Delivered Ice Cream
by Dronelife Staff Writer Ian M Crosby
Today, Unilever’s digital storefront The Ice Cream Shop announced a partnership with drone delivery leader Flytrex for an ice cream drone delivery service available in all of Flytrex’s U.S. locations, which include Holly Springs, Fayetteville and Raeford, North Carolina, and Granbury, Texas.
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Orders from The Ice Cream Shop, placed through the Flytrex app, will be delivered directly to the yards of local residents, with a flight time of less than three minutes. Customers are provided with real time updates over the course of the delivery process via the app, up until the order arrives and is lowered from the delivery drone by wire.
“We’re excited to team up with Flytrex as our first-ever drone delivery partner to bring The Ice Cream Shop to new heights,” said Russel Lilly, General Manager, Unilever North American Ice Cream. “Not only are we providing an exciting, innovative and ultra-fast way for ice cream fans to enjoy their favorite Unilever ice cream brands, but The Ice Cream Shop and Flytrex have exclusive ice cream bundles available for purchase. Whether you need some treats to sweeten up your backyard BBQ or are craving a cookie crunch – we’re ready to fly straight to your doorstep.”
In collaboration with Flytrex partner Causey Aviation Unmanned, the new service is operating under a Federal Aviation Administration (FAA) waiver that grants a delivery radius of one nautical mile, allowing the companies to serve thousands of potential homes.
“Through the new partnership with Unilever’s digital storefront, you can scream for ice cream and have it in just minutes,” said Flytrex CEO and cofounder Yariv Bash. “Why settle for a melted pint in an hour when you can have your ice cream via the skies cold and delicious, too?”
This is only the latest in a series of accomplishments for Flytrex, which most recently launched in the Dallas-Fort Worth area. Flytrex has also been operating in the state of North Carolina since September 2020, beginning in Fayetteville before expanding to Raeford, and launching its third drone delivery station at the Holly Springs Towne Center in October 2021. With its service currently available to 10,000 homes across North Carolina and Texas, and having completed thousands of successful deliveries, Flytrex has carried out the most deliveries by drone in the U.S.
Ian attended Dominican University of California, where he received a BA in English in 2019. With a lifelong passion for writing and storytelling and a keen interest in technology, he is now contributing to DroneLife as a staff writer.
Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.
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