In October we published a brief investigation into goings on at the Mota Group, the company that purchased the marketing and branding rights to the original (and doomed) Lily Drone project. As part of the Mota Group's marketing efforts, the company used its newly acquired list of let down Lily backers to help fund and sell a new but limited version of the drone the original … [Read more...] about Has The Mota Group Quietly Shut Down? The Curse Of The Lily Drone Strikes Again
mota group
Fake Reviews and Lily Next-Gen No-Shows: Is the Mota Group Letting Customers Down?
When the Lily project imploded in 2017, it was huge news that went well beyond the usual drone industry circles: $34m worth of pre-orders, 60,000 backers left with nothing but the vague promise of a refund; many of whom were left scarred from their first foray into the exciting world of consumer drones. It was bad. After the dust settled and the original startup was wound … [Read more...] about Fake Reviews and Lily Next-Gen No-Shows: Is the Mota Group Letting Customers Down?
Is Viatek About to Launch the Real Lily Drone?
Over the past few days, the fallout from the failed Lily drone project has started to gain momentum. We revealed last week that the Lily was back from the dead thanks to the Mota Group, who purchased the rights to the Lily brand at auction. On the surface, buying the rights to a tarnished brand seems like a strange decision. We tried to explain why it makes good business … [Read more...] about Is Viatek About to Launch the Real Lily Drone?
The Lily Drone Is Back From the Dead
Back in January, news came through from Lily Robotics that many had feared: after months of delays, huge investment and plenty of false promises, the company was folding and not a single customer would be receiving what they had paid for. Less than a year on, the Lily drone is back on the market and back from the dead. How? In January 2017, Lily Robotics promised a full … [Read more...] about The Lily Drone Is Back From the Dead
