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Drone Delivery: Google’s Project Wing Takes Off In Australia

April 11, 2019 by Malek Murison 30 Comments

From the distance comes a high-pitched whining. It sounds horrible, like a giant mosquito. Or maybe a herd of angry mice screaming in a wind tunnel. It is in fact a flying burrito. And it’s flying courtesy of Wing’s ambitious drone delivery program.

That’s right: Google/Alphabet’ Project Wing has been given the green light to turn its drone delivery trials in Canberra, Australia, into a fully-fledged service that’s open to the public.

It’s raining burritos, bread and paracetamol

What started as a distant dream in 2012 is becoming a reality. Customers in eligible homes in the Canberra suburbs of Crace, Palmerston and Franklin will be among the first to be able to order products from local businesses and have them delivered by drone.

Wing customers can order a range of items such as fresh food, hot coffee and over-the-counter chemist items through a mobile app. The goods will be delivered directly to their homes by drone in a matter of minutes.

alphabet google wing delivery in australia canberra

Wing has been testing drone delivery technology in Australia since 2014. Those efforts have ramped up in the past year or so, and Wing has already delivered food, household items and over the counter chemist products more than 3,000 times to Australian homes in the rural communities of Fernleigh Park, Royalla and Bonython.

This week CASA, the Australian aviation administration, signed off on Wing’s plans. Casa spokesman Peter Gibson told Guardian Australia that the Wing’s safety measures and methodology had been approved.

“All those safety issues have been assessed so there are no risks to people on the ground, property or aircraft in the sky,” he said.

Whining and dining

Drone delivery projects are already benefitting isolated communities around the world. Wing will be hoping that the residents of Canberra’s suburbs appreciate the convenience of drone delivery, if not the high-pitched soundtrack that inevitably comes with it.

Writing in a Medium post the company said: “The feedback we have received during the trials has been valuable, helping us to refine our operations to better meet the needs and expectations of the communities in which we operate. We will continue to engage with the local community and stakeholders as we expand our service and are hosting community information stalls and delivery demonstrations in the serviceable areas over the next few weeks.

Wing strongly believes that by working together with local policymakers, regulators, and communities, we can improve access to services, open up new economic opportunities, and better connect our cities. We look forward to continuing this dialogue with the Canberra community as we expand Wing’s service.”

Malek Murison
Malek Murison

Malek Murison is a freelance writer and editor with a passion for tech trends and innovation. He handles product reviews, major releases and keeps an eye on the enthusiast market for DroneLife.
Email Malek
Twitter:@malekmurison

Subscribe to DroneLife here.

Filed Under: Business and Finance, Delivery, Drone News Feeds, Drones in the News, Enthusiasts, Featured, Featured - Business, News, Products, Technology Tagged With: Alphabet, Australia, canberra, CASA, Drone Delivery, Google, Project Wing, Wing

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  1. Wing Pilots a New Model for Retail Drone Delivery - DroneDaddy says:
    October 7, 2021 at 11:21 am

    […] Alphabet’s Wing is piloting a new model for retail drone delivery, launching delivery drones from the rooftop of shopping centers directly to homes and businesses in southeast Queensland. […]

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  2. Wing Pilots un Nouveau Modèle pour la livraison par Drone au détail - Askell Drone says:
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    […] Aile de l’Alphabet pilote un nouveau modèle de livraison par drone au détail, lançant des drones de livraison depuis le toit des centres commerciaux directement vers les maisons et les entreprises de sud-est du Queensland. […]

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  3. Wing Pilots a New Model for Retail Drone Delivery – Global Information on Analytics related news, jobs and training says:
    October 7, 2021 at 7:03 am

    […] Alphabet’s Wing is piloting a new model for retail drone delivery, launching delivery drones from the rooftop of shopping centers directly to homes and businesses in southeast Queensland. […]

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  4. Wing Pilots a New Model for Retail Drone Delivery | Prestations drones, films institutionnels, journal en ligne says:
    October 7, 2021 at 12:23 am

    […] Dépêches, actualités. informations…en temps réel: Wing Pilots a New Model for Retail Drone Delivery Aurelien octobre 6, 2021 International Alphabet’s Wing is piloting a new model for retail drone delivery, launching delivery drones from the rooftop of shopping centers directly to homes and businesses in southeast Queensland. […]

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  5. Wing Pilots a New Model for Retail Drone Delivery | taktik(z) GDI (Government Defense Infrastructure) says:
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    […] Alphabet’s Wing is piloting a new model for retail drone delivery, launching delivery drones from the rooftop of shopping centers directly to homes and businesses in southeast Queensland. […]

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  6. Wing Pilots a New Model for Retail Drone Delivery - Summer Of Drones News says:
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    […] Alphabet’s Wing is piloting a brand new mannequin for retail drone supply, launching supply drones from the rooftop of buying facilities on to houses and companies in southeast Queensland. […]

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  7. Wing Pilots a New Model for Retail Drone Delivery - The Drone Page says:
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    […] Alphabet’s Wing is piloting a new model for retail drone delivery, launching delivery drones from the rooftop of shopping centers directly to homes and businesses in southeast Queensland. […]

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  10. UPS Drone Delivers First-ever Prescriptions to Customers’ Homes | Drone News says:
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  11. Uber Eats Unveils New Delivery Drone Design | Drone News says:
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  14. UPS Launches Drone Delivery Business - Angle News says:
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  15. Big Macs From Above: Uber Plans to Deliver McDonald’s Via Dr… – UAV – DRONEENEWS.COM says:
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  17. DHL and EHang Partner on Urban Drone Delivery in China - Angle News says:
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  18. Wing Becomes First Certified Air Carrier for Drones in the US - Angle News says:
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    […] the globe. Earlier this month, Wing announced that the Australian government had given the company permission to move beyond their drone delivery trials to a fully functional, open for business, drone delivery […]

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  19. A Drone Airline? Who Will Get the First Approval for Large Scale Drone Delivery in the U.S.? – AUVSI SILICON VALLEY & NORTHERN CALIFORNIA says:
    April 18, 2019 at 3:26 pm

    […] in two big pieces of news in the drone industry.  First came the news that the company had won the approval of the Australian aviation authorities for their drone delivery program – something that Wing […]

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  20. A Drone Airline? Who Will Get the First Approval for Large Scale Drone Delivery in the U.S.? | 10Drones says:
    April 13, 2019 at 10:37 am

    […] in two big pieces of news in the drone industry.  First came the news that the company had won the approval of the Australian aviation authorities for their drone delivery program – something that Wing […]

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  21. A Drone Airline? Who Will Get the First Approval for Large Scale Drone Delivery in the U.S.? - Drones Best Reviews says:
    April 13, 2019 at 7:36 am

    […] in two big pieces of news in the drone industry.  First came the news that the company had won the approval of the Australian aviation authorities for their drone delivery program – something that Wing […]

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  22. A Drone Airline? Who Will Get the First Approval for Large Scale Drone Delivery in the U.S.? – Best Drone Company says:
    April 13, 2019 at 6:57 am

    […] in two big pieces of news in the drone industry.  First came the news that the company had won the approval of the Australian aviation authorities for their drone delivery program – something that Wing […]

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  23. A Drone Airline? Who Will Get the First Approval for Large Scale Drone Delivery in the U.S.? | News and Reviews about Drones, Quadcopter, Camera says:
    April 12, 2019 at 8:12 pm

    […] in two big pieces of news in the drone industry.  First came the news that the company had won the approval of the Australian aviation authorities for their drone delivery program – something that Wing […]

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  24. A Drone Airline? Who Will Get the First Approval for Massive Scale Drone Supply within the U.S.? - Gadgets Now Website says:
    April 12, 2019 at 6:00 pm

    […] items of stories within the drone trade.  First got here the information that the corporate had received the approval of the Australian aviation authorities for his or her drone supply program – one thing that Wing […]

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  25. A Drone Airline? Who Will Get the First Approval for Large Scale Drone Delivery in the U.S.? - Drones Crunch says:
    April 12, 2019 at 2:19 pm

    […] in two big pieces of news in the drone industry.  First came the news that the company had won the approval of the Australian aviation authorities for their drone delivery program – something that Wing […]

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    […] in two big pieces of news in the drone industry.  First came the news that the company had won the approval of the Australian aviation authorities for their drone delivery program – something that Wing […]

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  27. Drone Delivery: Google’s Project Wing Takes Off In Australia | News and Reviews about Drones, Quadcopter, Camera says:
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