In what is rapidly becoming DJI‘s signature blend of style, marketing prowess and a practical way of dealing with drone regulations around the world, the global leader has launched its second drone arena in Japan.
The Tokyo JDRONE doesn’t look like much from the outside. But on the inside, the JDRONE is a droners’ wonderland. “The 5,759-square-foot arena will not only consist of a flying area, but also feature a retail store and offer technical support,” says DJI’s announcement.
“The flying area is equipped with safety nets and an adjustable circuit for those who want to test their skills, while the retail space will showcase DJI’s full range of consumer, professional, and enterprise products. Customers can also purchase all the latest DJI drones at the Tokyo DJI Arena including the Spark mini drone that can be controlled by hand gestures, the compact and foldable Mavic Pro Platinum, and the Phantom 4 Pro Obsidian, the intelligent and powerful flying camera.”
“As interest around our aerial technology continues to grow, the DJI Arena concept is a new way for us to engage not just hobbyists but also those considering this technology for their work or just for the thrill of flying,” said Moon Tae-Hyun, DJI’s Director of Brand Management and Operations.
“Having the opportunity to get behind the remote controller and trying out the technology first hand can enrich the customer experience. When people understand how it works or how easy it is to fly, they will discover what this technology can do for them and see a whole new world of possibilities,” he continued.
That’s all true, and there is no doubt that being able to experience flying is probably the fastest way to getting a new customer hooked. But in addition, the drone arena provides a way for hobbyists to fly legally in Tokyo, something increasingly difficult to do since Japan issued restrictive drone laws last year. Japan’s drone laws, a response to an incident involving a drone depositing radioactive material on the roof of Prime Minister Shinzo Abe’s office, practically prohibit recreational drone use outdoors in cities and populated areas. Indoor arenas may be a way to encourage hobbyists to purchase equipment and hone their skills, even if they have to wait until they go on vacation to use their drones outdoors.
The Tokyo DJI Arena will be managed and operated by Authorized Dealer Japan Circuit in partnership with DJI Japan.”
“We are extremely excited to partner with DJI to launch the first DJI Arena in Japan,” said Tetsuhiro Sakai, CEO of Japan Circuit. “Whether you are a skilled drone pilot or someone looking for their first drone, we welcome everyone to come and learn, experience it for themselves, and have fun. The new DJI Arena will not only serve as a gathering place for drone enthusiasts but also help us reach new customers and anyone interested in learning about this incredible technology.”
DJI opened its first DJI Arena in Yongin, South Korea just last year. That venue has become a hotspot for corporate events and family outings, and successfully demonstrated the viability of the idea.
Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
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