• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • DroneRacingLife
  • DroneFlyers
  • Newsletter
DroneLife

DRONELIFE

Stay up to date on all the latest Drone News

  • News
  • Products
  • Industries
    • Agriculture
    • Construction
    • Delivery
    • Dual Use
    • Inspection
    • Public Safety
    • Surveying
  • Enthusiasts
  • Regulations
  • Business
  • Video
  • Podcasts

Drone Delivery: Amazon Says Red Tape More Difficult than Technology

January 19, 2016 by Miriam McNabb 21 Comments

12-10-amazon-drone-deliveryPaul Misener, Vice President for Global Public Policy at Amazon, says that the red tape surrounding drone delivery in the US is more of a challenge than the technology. In an interview with Yahoo News, Misener explained the concept of 30 minute drone delivery and the sense and avoid technology that its delivery drones have to offer, saying: “[It’s] actually not as difficult as you might think. The automation technologies already exist. We’re making sure that it works, and we have to get to a point where we can demonstrate that this operates safely.”

When asked if the red tape or the technological problems were harder to solve, Misener responded that the regulatory issues were “difficult,” although Amazon hopes that the regulations will follow demonstrations of the technology.

 

Misener outlined the airspace traffic design that Amazon has proposed to the FAA as a way of separating drones from manned aircraft.  The proposal calls for designating spaces for classes of aircraft: manned aircraft above 500 feet; a no-fly safety buffer between 400 and 500 feet ; and a “transit zone” between 200 and 400 feet where drones could fly horizontally at high speeds. The space below 200 feet would be limited to certain operations such as photography or takeoff and landing operations.

While seemingly anxious not to offend the FAA, the Amazon representative acknowledged that regulators have not agreed with the retail giant’s proposal, saying: “In deference to the FAA, or in sympathy with the FAA, it turns out that they have a limited ability to regulate amateur drones, but they have full powers to regulate commercial drones. ..that imbalance doesn’t make sense.

We believe that they must begin, in earnest, planning for the rules that are more sophisticated, that go to the kinds of operations that Amazon Prime Air will encompass. And other countries already are doing this.”

When asked what would happen if the regulations do not catch up with the technology to allow for drone delivery, Misener was blunt about taking the program elsewhere:   “Well, we have customers all around the world, of course. There’s no reason why the United States must be first. We hope it is.”

Misener insists that drone delivery is a reality, saying that Amazon has beefed up its team and is moving ahead full speed on developing the program.  “I’ve seen it,” he said. “It’s gonna happen. It’s coming.”

Miriam McNabb

Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry.  Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.

TWITTER:@spaldingbarker

Subscribe to DroneLife here.

Filed Under: News Tagged With: Amazon, Drone Delivery, FAA, Misener, Prime Air

Reader Interactions

Trackbacks

  1. Amazon Drone Supply: A Transient Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - InstaKontent says:
    June 27, 2022 at 8:04 am

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener stated that “pink tape was harder than technology.” By July, the corporate had introduced that it’s Prime Air growth would go away the […]

    Reply
  2. Amazon Drone Delivery: A Brief History of the Patents, Problems and Progress from the DRONELIFE Archives - SkyDance Imaging says:
    June 21, 2022 at 3:04 am

    […] with the rate of regulation.  In January, the VP of Global Public Policy Paul Misener said that “red tape was more difficult than technology.” By July, the company had announced that it’s Prime Air development would leave the […]

    Reply
  3. Amazon Drone Supply: A Temporary Historical Past Of The Patents, Issues And Progress From The DRONELIFE Archives says:
    June 20, 2022 at 11:10 pm

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener mentioned that “red tape was more difficult than technology.” By July, the corporate had introduced that it’s Prime Air development would leave the […]

    Reply
  4. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - Everything Now says:
    June 20, 2022 at 8:00 pm

    […] speed of regulation.  In January, the VP of World Public Coverage Paul Misener mentioned that “purple tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air growth would depart the […]

    Reply
  5. Amazon Drone Supply: A Transient Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - Halakick says:
    June 20, 2022 at 7:55 pm

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener mentioned that “crimson tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air improvement would go away the […]

    Reply
  6. Amazon Drone Supply: A Transient Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - Ezfice says:
    June 20, 2022 at 7:36 pm

    […] speed of regulation.  In January, the VP of World Public Coverage Paul Misener mentioned that “pink tape was harder than technology.” By July, the corporate had introduced that it’s Prime Air improvement would go away the […]

    Reply
  7. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - Daily News says:
    June 20, 2022 at 7:27 pm

    […] speed of regulation.  In January, the VP of World Public Coverage Paul Misener mentioned that “pink tape was tougher than technology.” By July, […]

    Reply
  8. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives says:
    June 20, 2022 at 6:44 pm

    […] the speed of regulation.  In January, the VP of World Public Coverage Paul Misener stated that “crimson tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air improvement would go away the […]

    Reply
  9. Amazon Drone Supply: A Transient Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - Theopenlab says:
    June 20, 2022 at 6:31 pm

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener mentioned that “purple tape was harder than technology.” By July, the corporate had introduced that it’s Prime Air growth would depart the […]

    Reply
  10. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - euro-journal says:
    June 20, 2022 at 6:13 pm

    […] speed of regulation.  In January, the VP of World Public Coverage Paul Misener mentioned that “purple tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air growth would depart the […]

    Reply
  11. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - tech.org-services.ch says:
    June 20, 2022 at 5:22 pm

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener stated that “purple tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air growth would go away the […]

    Reply
  12. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives – Supernile says:
    June 20, 2022 at 5:21 pm

    […] the speed of regulation.  In January, the VP of World Public Coverage Paul Misener stated that “purple tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air growth would go away the […]

    Reply
  13. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives – Shacksilo says:
    June 20, 2022 at 5:05 pm

    […] speed of regulation.  In January, the VP of World Public Coverage Paul Misener mentioned that “pink tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air growth would go away the […]

    Reply
  14. Amazon Drone Delivery: A Brief History of the Patents, Problems and Progress from the DRONELIFE Archives - Freemium Space says:
    June 20, 2022 at 4:54 pm

    […] with the rate of regulation.  In January, the VP of Global Public Policy Paul Misener said that “red tape was more difficult than technology.” By July, the company had announced that it’s Prime Air development would leave the […]

    Reply
  15. Amazon Drone Supply: A Transient Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - tudoquevocequeria says:
    June 20, 2022 at 4:49 pm

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener stated that “purple tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air growth would go away the […]

    Reply
  16. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - Tech News 05 says:
    June 20, 2022 at 4:24 pm

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener stated that “purple tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air growth would depart the […]

    Reply
  17. Amazon Drone Supply: A Transient Historical past of the Patents, Issues and Progress from the DRONELIFE Archives {Updated 2022} says:
    June 20, 2022 at 4:18 pm

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener mentioned that “crimson tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air improvement would depart the […]

    Reply
  18. Amazon Drone Supply: A Transient Historical past of the Patents, Issues and Growth from the DRONELIFE Archives - Drones4Blazers says:
    June 20, 2022 at 4:08 pm

    […] with the speed of law.  In January, the VP of World Public Coverage Paul Misener mentioned that “pink tape used to be harder than technology.” By way of July, the corporate had introduced that it’s Top Air construction would depart […]

    Reply
  19. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives – AI Drone says:
    June 20, 2022 at 4:01 pm

    […] the speed of regulation.  In January, the VP of World Public Coverage Paul Misener stated that “red tape was more difficult than technology.” By July, the corporate had introduced that it’s Prime Air development would leave the […]

    Reply
  20. Amazon Drone Supply: A Temporary Historical past of the Patents, Issues and Progress from the DRONELIFE Archives - Tech4SEO says:
    June 20, 2022 at 4:00 pm

    […] of regulation.  In January, the VP of International Public Coverage Paul Misener mentioned that “purple tape was tougher than technology.” By July, the corporate had introduced that it’s Prime Air improvement would go away the […]

    Reply
  21. Drone Delivery: Amazon Says Red Tape More Difficult than Technology - FreeSkies - Drone Center says:
    January 29, 2016 at 11:04 am

    […] Original Story: Dronelife […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

LATEST

Designing the Optimal Drone: How HP Additive Manufacturing Enables Speed, Scale, and Supply-Chain Flexibility

The drone industry is under pressure from multiple directions at once. Manufacturers are expected to move faster, iterate more often,…

Continue Reading Designing the Optimal Drone: How HP Additive Manufacturing Enables Speed, Scale, and Supply-Chain Flexibility

TRIPLE7 and JR West Test Heavy-Lift Drone Logistics on Japan’s Hokuriku Shinkansen

This article published in collaboration with JUIDA, the Japan UAS Industrial Development Association.     Tokyo-based drone operator TRIPLE7 completed a…

Continue Reading TRIPLE7 and JR West Test Heavy-Lift Drone Logistics on Japan’s Hokuriku Shinkansen

Vector and Nammo Partner on Kinetically-Integrated UAS Platforms

Vector, a Bluffdale, Utah-based defense-as-a-service company, has announced an agreement with Nammo Defense Systems Inc. to integrate and supply munitions…

Continue Reading Vector and Nammo Partner on Kinetically-Integrated UAS Platforms

Unprepared for Drone War? Europe and the US Face Procurement Crisis

Military drone procurement is becoming one of the defining defense challenges of this decade. Europe is confronting a paradox at…

Continue Reading Unprepared for Drone War? Europe and the US Face Procurement Crisis

Designing Resilient Roads on Java’s Southern Coast: A Blue Marble Geographics Case Study

As governments invest in infrastructure to unlock tourism and regional growth, the challenge is no longer just building roads. It…

Continue Reading Designing Resilient Roads on Java’s Southern Coast: A Blue Marble Geographics Case Study

Woolpert and Saildrone Deploy Autonomous USV for NOAA Seafloor Mapping Near Mariana Islands

Woolpert and Saildrone have partnered to collect and process bathymetric survey data for NOAA’s Ocean Exploration and Office of Coast…

Continue Reading Woolpert and Saildrone Deploy Autonomous USV for NOAA Seafloor Mapping Near Mariana Islands

Canada’s Defence Industry Unites: ACDC Launches to Advocate for Autonomous and Drone Capabilities

A new trade association is giving Canadian defense technology companies — including drone and autonomous systems developers — a unified…

Continue Reading Canada’s Defence Industry Unites: ACDC Launches to Advocate for Autonomous and Drone Capabilities

March Public Safety Drone Review: NUSTL Experts to Address Counter-UAS and FIFA World Cup Security

Register here to join the live broadcast on Tuesday, March 3 at 3 p.m. EST. March Public Safety Drone Review…

Continue Reading March Public Safety Drone Review: NUSTL Experts to Address Counter-UAS and FIFA World Cup Security

Epirus and Digital Force Technologies Partner on Integrated Counter-UAS Kill Chain

Epirus and Digital Force Technologies (DFT) have announced a partnership to deliver a fully integrated counter-UAS kill chain, unifying their…

Continue Reading Epirus and Digital Force Technologies Partner on Integrated Counter-UAS Kill Chain

TV Asahi and KDDI Smart Drone Partner for Disaster News Drone Deployment

This article published in collaboration with JUIDA, the Japan UAS Industrial Development Association.     TV Asahi and KDDI Smart Drone…

Continue Reading TV Asahi and KDDI Smart Drone Partner for Disaster News Drone Deployment

Secondary Sidebar

Footer

SPONSORED

Inspired Flight Gremsy IF800 VIO F1 drones geo week

What Will It Take to Strengthen U.S. Drone Manufacturing? A Conversation with Inspired Flight’s CEO

Global Mapper Mobile data collection

Collection Ground Control Points with Global Mapper Mobile

Military Drone Mapping Solutions

How SimActive’s Correlator3D™ is Revolutionizing Military Mapping: An Exclusive Interview with CEO Philippe Simard

Photogrammetry Accuracy Standards

SimActive Photogrammetry Software: Enabling Users to Meet Accuracy Standards for Over 20 Years

NACT Engineering Parrot ANAFI tether indoor shot

Smart Tether for Parrot ANAFI USA from NACT Engineering

Blue Marble, features global mapper, features Blue Marble

Check Out These New Features in Global Mapper v25 from Blue Marble

About Us | Contact Us | Advertise With Us | Write for Us | Privacy Policy | Terms of Service

The Trusted Source for the Business of Drones.

This website uses cookies and third party services. By clicking OK, you are agreeing to our privacy policy. ACCEPT

Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT