As Maribeth McCauley Lynch walked the property of one of her latest listings in Westborough, the Realtor looked up to see a hawk floating above the rolling four-acre site, envying the bird’s view.
That perspective, she concluded, could help sell the property. So, during a chance meeting with a local drone operator, she jumped on the opportunity to meld an aerial video with still photos to help market the site.
Real estate is just one of many industries to explore the use of drones. Robust military use and a growing civilian following are helping to cement them into the culture and now into commerce. The sky’s the limit (pun intended) when it comes to drone applications, with early adopters in Central Massachusetts already capitalizing on them.
For instance, it takes photographer Adam Metterville a few minutes to set up his drone for aerial photography and video and take to the sky. But that setup time can make all the difference in his final product. Metterville has been using a drone for nearly two years, and shooting promotional videos and weddings for much longer.
Nothing gets a viewer invested in a film like an aerial shot, he said, which is an angle that had previously been limited to Hollywood films or high-budget videos. But, using a drone, a professional aerial shot can now be done for less than $2,000.
“Those five seconds worth of clips make a film so much more impactful,” he said. “You would never be able to get a shot like that if you didn’t have a drone.”
For Lynch, a broker with Thrive Real Estate Specialists Shrewsbury, the Westborough property she was selling deserved a unique perspective, which Lynch found via the drone she used to shoot video of the property.
Alan is serial entrepreneur, active angel investor, and a drone enthusiast. He co-founded DRONELIFE.com to address the emerging commercial market for drones and drone technology. Prior to DRONELIFE.com, Alan co-founded Where.com, ThinkingScreen Media, and Nurse.com. Recently, Alan has co-founded Crowditz.com, a leader in Equity Crowdfunding Data, Analytics, and Insights. Alan can be reached at alan(at)dronelife.com