Cal State Fullerton is experimenting with crowdfunding to provide student groups and organizations with assistance in their major projects. University Advancement, which manages donation programs, has selected four projects as part of a pilot program that will serve as an experiment to see what funding goals can best attract potential donors.
The projects were selected for their potential to appeal to a wide audience, which helps attract smaller donations from a larger group of people—the essence of crowdfunding.
“We had already been thinking about it, but it really was the idea, the synergy and the timing being right,” said Todd Frandsen, the director for annual giving at CSUF.
The university chose the crowdfunding service WeDidIt because of its user-friendly interface and good functionality on mobile devices, Frandsen said.