“It’s not the drone, it’s the data,” has been a mantra in the commercial drone industry for a long time. With the Mavic 3 Classic, DJI is making it all about the content for creators, offering an easy to use and affordable aircraft with an incredible Hasselblad camera.
“Mavic 3 Classic features the same 4/3 CMOS 20-megapixel camera, 46-minute maximum flight time, and O3+ transmission system as the original Mavic 3 drone, without an additional telephoto lens. Mavic 3 Classic is compatible with existing DJI RC Pro, DJI RC, and DJI RC-N1 to put premium performance in a more affordable package, making it easy for drone creators to move up to the best flying camera on the market.”
“The Mavic 3 series has always set the standard for what a drone can do, from the original Mavic 3 and Mavic 3 Cine that transformed aerial photography and cinematography, through the Mavic 3 Enterprise and Mavic 3 Thermal platforms for professional work,” said Ferdinand Wolf, Creative Director at DJI. “Now, DJI is moving forward to give more creators access to the photographic excellence and operational reliability that are the hallmarks of the Mavic 3 Series. With the launch of Mavic 3 Classic, we hope to see even more creators putting our top-of-the-line tools to work and pushing their creativity past their old limits.”
It’s All About the Camera
The camera is what may make the Mavic 3 Classic the best drone for content creators. The Hasselblad camera with Natural Color Solution is designed to produce output that matches what people perceive, with accurate colors not requiring color tuning. “Even in low-light scenarios such as sunrises and sunsets, a night shot video mode reduces visual noise to allow cleaner shots,” says the DJI announcement.
With the launch of Mavic 3 Classic, more creators will have full access to the wide possibilities afforded by the Mavic 3 4/3 CMOS Hasselblad camera. For video work, the camera captures up to 5.1K/50 fps, 4K/60 fps and 1080p/60fps using H.264 and H.265 encoders. In slow-motion applications, Mavic 3 Classic captures video at 4K/120fps and 1080p/200fps. Its 24mm equivalent focal length lens opens to an adjustable aperture spanning f/2.8 to f/11 for 12.8 stops of native dynamic range. When light hits the 20-megapixel sensor, it is processed in 12-bit RAW for photography and 10-bit D-Log for video, making the camera up to the challenge of accurately conveying the vivid colors, peak highlights, and detail-rich shadows of our world.
Because for creators it’s the content, not the drone, the Mavic 3 Classic is designed to be easy to fly so that creators can focus on the shot. Mavic 3 Classic offers “a simple and easy-to-use interface that functions smoothly right out of the box, is customizable for the most precise control, and easily outputs images and videos for sharing, editing, and post-production.”
Add to that all of the intelligent algorithms for tracking subjects, framing images and automatically moving the camera in cinematic flight patterns – the ActiveTrack 5.0 system, and MasterShots – and the Mavic 3 Classic stacks up to make even drone flyers with less experience look great.
Mavic 3 Classic features the automated QuickShots shooting modes that DJI pilots have come to love, as well as continued support for timelapse, hyperlapse, and panorama shooting styles. The new Cruise Control feature allows pilots to set a constant flight speed for their drone, allowing them to focus on the imagery while minimizing any camera shake from manual speed control.
Safety, Remote ID, C1 Certificate, Secure Data
As the largest drone manufacturer in the world, DJI is on top of the regulatory and safety issues. Mavic 3 Classic has the DJI standard AirSense system to detect aircraft transmitting ADS-B signals, and GEO 2.0 geofencing that prevents pilots from accidentally flying into restricted airspace. In the U.S., the Mavic 3 Classic complies with Remote ID rules (as do the other Mavic 3 series drones.). In Europe, “the full Mavic 3 Series has been issued the world’s first C1 certificate under the new European Drone Regulation, allowing users to fly in the new A1 Open Category without taking a costly remote piloting licensing exam.” DJI also continues to allow users to choose whether or not to connect to the internet during flight, so that data stays entirely within the control of the user.
From the DJI Announcement:
The DJI Mavic 3 Classic is available for purchase today from store.dji.com and authorized retail partners in three purchase configurations:
- Mavic 3 Classic (Drone Only) does not include a remote controller or charger, and is ideal for owners of existing DJI drones who are ready to move up to the top-of-the line camera performance of Mavic 3. It is compatible with any existing DJI RC-N1, DJI RC or DJI RC Pro controller. It is available for the retail price of US$1469.
- Mavic 3 Classic includes a charger and the DJI RC-N1 remote controller. It is available for the retail price of US$1599.
- Mavic 3 Classic (DJI RC) includes a charger and the DJI RC remote controller. It is available for the retail price of US$1749.
- Mavic 3 Fly More Kit includes two Intelligent Flight Batteries, a Battery Charging Hub (100W), 65W Car Charger, three pairs of Low-Noise Propellers, and a DJI Convertible Carrying Bag. It is available for the retail price of US$649.
For more information on all the new features, accessories, and capabilities, please visit https://www.dji.com/mavic-3-
Read more about DJI:
- DJI AirWorks Keynotes: After 15 Years, Where the World’s Biggest Drone Manufacturer is Headed Next
- DJI AirWorks Kicks Off in Las Vegas: New Products, New Applications for World’s Biggest Drone Manufacturer
- LTE for DJI Drones: Paladin’s EXT C2 Link Extends the Range for DJI’s Matrice Lineup [VIDEO]
- DJI Mavic 3 Enterprise Series: 2 New Portable Commercial Drones, for a Wide Range of Applications
Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.
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