DJI + PrecisionHawk = Easy to Use Analytics for Ag Market

PrecisionHawk and DJI are partnering  to offer the agriculture market with a complete agricultural analytics solution by linking DJI’s commercial-grade drone hardware to PrecisionHawk’s drone software platform, DataMapper. They made hte announcement today at the Xponential Show. The pre-assembled package includes DJI’s hardware platform plus PrecisionHawk’s flight and analytics software. The suite is seamlessly integrated to provide a cost-effective and easy remote sensing tool for agriculture.

In a conversation with DRONELIFE Patrick Lohman, the VP of Partnerships at PrecisionHawk said, “Both DJI and PrecisionHawk realized  that a standard package at a lower price point would allow the joint solution to be accesssable to a much larger number of farmers.  By combining the best of breed hardware and software allows us to reach and service a much greater number of clients.  We are excited about  the partnership.”

DJI’s market-leading UAV platforms which include the Matrice M100 and M600 series allow for extensive customization, providing the flexibility to monitor crops, carry advanced sensors or accomplish other tasks specific to each mission. The combined package will also include the new DataMapper Inflight app for data collection and a one-year subscription to DataMapper for data management and analysis. The pairing of industry-leading UAV hardware with the best-in-class analytics platform enables agriculture professionals to concentrate on what’s important: identifying crop stress and maximizing yields.

Jan Gasparic of DJI, who works on business development and startegic partnerships, told DRONELIFE that “DJI is incredibly excited to be partnering with PrecisionHawk, who have an extensive track record in delivering value to farmers and agronomists through UAV technology. We see an ecosystem forming around hardware manufacturers, software firms and service providers, and will proactively support our business community to drive growth for all constituents.”

With the DataMapper Inflight app, a user can easily create a flight plan and autonomously collect geospatial data. The images are viewable within DataMapper where they are processed into 2D and 3D maps and ready for further analysis. Users also have access to DataMapper’s library of analysis algorithms that provide detailed information around the major decisions a farmer makes throughout the season: optimizing inputs, reacting to threats, improving variable rate, increasing efficiency of crop scouting and estimating yield.

“We believe that in order to promote widespread adoption of this technology we need to build products and partnerships that empower the user,” Lohman continued. “In an effort to do so, the DataMapper Inflight app is now compatible with the entire line of DJI hardware to make it easier and more accessible than ever to collect actionable, aerial data.”

The new DataMapper Inflight app is now available for download on Android and coming soon on iOS.