The 800-square-meter store features a full range of DJI’s consumer products and aims to let consumers see, touch and learn firsthand about the company’s innovative and creative platforms.
“The DJI flagship experience is an important touchpoint to connect people with our cutting-edge technology and get a sneak peek into the future,” said Frank Wang, DJI Founder and CEO. “Whether you are curious to learn how to fly or a professional looking for the latest aerial imaging technology to create your next big idea, the flagship store will provide you with the opportunity to really experience the DJI brand up close and in person. More importantly, it will allow us to engage our customers in a deeper and more meaningful way.”
The store displays and offers for sale their Phantom 3 series, the Inspire 1 and Spreading Wings series, Matrice 100, Guidance, the Ronin handheld three-axis camera gimbal line, as well as the company’s latest integrated stabilized 4K handheld camera, the Osmo.
The architecture of the store is modeled on the concept of yuan, the Chinese word for “circular.” The design alludes to DJI’s drone propellers, which form a circular shape when in motion. The store is located in a thriving area of tourism and commerce.
IN addition to retail offerings the store offers a theater, SkyPixel Around the World: An interactive installation, that enables visitors to explore photo and video stories captured by aerial enthusiasts from the www.skypixel.com community, and a repair counter. DJI pilots will also be on hand to perform demos.