GoPro, the maker of the popular action cam, is reportedly working on its own line of consumer drones with plans to launch sometime next year. The unit will be priced somewhere between $500 and $1,000, putting it into competition with drones from DJI, Parrot, and 3D Robotics.
Why is GoPro bothering to sell its own drones, as opposed to simply partnering with one of the existing players? After all, lots of drones already have a mount for GoPro cameras, and those that don’t often work with custom gimbals to which a GoPro can attach. Wouldn’t GoPro be better off sticking to its roots and enjoying the spoils by proxy?
Alan is serial entrepreneur, active angel investor, and a drone enthusiast. He co-founded DRONELIFE.com to address the emerging commercial market for drones and drone technology. Prior to DRONELIFE.com, Alan co-founded Where.com, ThinkingScreen Media, and Nurse.com. Recently, Alan has co-founded Crowditz.com, a leader in Equity Crowdfunding Data, Analytics, and Insights. Alan can be reached at alan(at)dronelife.com