B2B marketing

The Impact of CEO-Led Marketing on Revenue: the Latest Go-to-Market Propeller

April 22, 2024 by Miriam McNabb 2 Comments

The latest in an occasional column on bringing products to market in emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller. The deep dive on how CEOs can drive revenue by taking an active role in marketing. By Amy T. Wiegand CEOs searching for a growth driver have the answer they need: a strong partnership with their CMO. A CMO … [Read more...] about The Impact of CEO-Led Marketing on Revenue: the Latest Go-to-Market Propeller

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The Impact of CEO-Led Marketing on Revenue: the Latest Go-to-Market Propeller

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