The Drone Racing League (DRL) announced they will be collaborating with the Amazon Prime Video series The Grand Tour as part of its 2017 Allianz World Championship Race in London. This will include a custom Grand Tour Finish Gate at the World Championship race at the Alexandra Palace.
“As devoted fans of The Grand Tour we can’t think of a better entertainment partnership for DRL,” said DRL CEO/Founder, Nicholas Horbaczewski. “The larger-than-life-personalities and epic stunts align perfectly with the insane skill of DRL pilots, our incredible 3D race courses and the drive to deliver the sport of the future to fans around the world.”
The collaboration begins with the finish gate, modeled on the iconic Grand Tour studio tent pitched around the world in Season 1, at the World Championship Race. The race will be included as part of the 2017 DRL Season broadcast on ESPN, Sky and other leading broadcast channels in more than 75 countries.
“Jeremy, James and Richard have made a career out of thinking up near-impossible stunts and making them a reality,” said Mike Benson, Director of Marketing, Amazon Prime Video. “This collaboration with the Drone Racing League, innovators and creators of this exciting new sport, is a natural fit.”
The Championship Race will be the first professional drone race in London, and the finals will feature 8 of the world’s top drone pilots competing for the title “World’s Greatest Drone Racer” and a professional contract in the 2018 DRL season. The championship will also headline as part of the new-look London Tech Week, which re-launched earlier this year in partnership with Informa (KNect365) and backed by Tech Week founding partners London & Partners and Tech London Advocates.
In addition to the race and the custom features on-site at the championship, DRL and Amazon will unveil multiple, one-of-a-kind videos honoring the heritage of The Grand Tour and the technology behind the sport of the future. Content will be released in August and September in anticipation of the premiere of The Grand Tour Season 2 later this year.