• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • DroneRacingLife
  • DroneFlyers
  • Newsletter
DroneLife

DRONELIFE

Stay up to date on all the latest Drone News

  • News
  • Products
  • Industries
    • Agriculture
    • Construction
    • Delivery
    • Dual Use
    • Inspection
    • Public Safety
    • Surveying
  • Enthusiasts
  • Regulations
  • Business
  • Video
  • Podcasts

Rakuten AirMap Joint Venture Aims to Bring UTM Platform to Japan

March 15, 2017 by Frank Schroth Leave a Comment

Sanata Monica based AirMap, an airspace management platform for drones, has formed a joint venture with Rakuten, Inc., an internet services provider headquartered in Tokyo, to develop Unmanned Traffic Management (UTM) solutions for drone operators and airspace managers in Japan. The partnership follows Rakuten’s participation in AirMap’s recent Series B investment round in February 2017.

Drones in Japan are being used in a variety of commercial applications, including drone delivery, construction, inspection, agriculture, and security. According to PwC, commercial drones will deliver up to $127.3 billion in global economic impact in the coming years. AirMap Rakuten is banking on millions of drones taking flight. They will require ability to access and exchange safety-critical information with others in the airspace. Technology to manage drone traffic in low-altitude airspace – like Rakuten AirMap’s – will be critical to enable safe and efficient operations of drones. There are two questions: How quickly will that growth come and will this become the standard There are other UTM initiatives and solutions in development. Of course, one could also make the argument that growth will be impeded until there is a standard UTM platform in place.

These questions arise in all countries. What is interesting about this development is the leg up it gives AirMap in a country that seems intent on making strides in the development of a robust drone ecosystem. Rakuten is a big tech firm. One could characterize it as the Amazon of Japan. Drone delivery is of keen interest and the joint venture is an attempt to accelerate that.

Rakuten entered the commercial drone field with the launch of the Sora Raku Rakuten Drone delivery service in April 2016. Through the Sora Raku service and its collaboration with domestic partners on several ground-breaking test flights, the company has developed a deep understanding of the commercial drone market and regulatory environment in Japan.

AirMap is the global leader in airspace management for drones, utilized by the vast majority of drones world-wide, delivering solutions for situational awareness, flight planning, geofencing, drone cybersecurity, and more. Millions of drones rely on the AirMap platform to access and share the data they need to fly safely in low-altitude airspace, thanks to integrations with hundreds of leading drone manufacturers and developers.

AirMap has been deeply involved in worldwide efforts to build technologies for Unmanned Traffic Management, the technological framework that will facilitate data exchange and air traffic control for drones. Today, more than 125 airports and other airspace stakeholders use AirMap’s airspace management dashboard to open surrounding airspace to drones, view past and current drone flights, accept digital flight notices, and communicate with drone operators.

Through the joint venture, the two companies will leverage their knowledge and experience to bring airspace management solutions to the Japanese market and support the development of the commercial drone industry in Japan.

Rakuten AirMap’s UTM platform will provide situational awareness for airspace managers (such as airports and municipal governments) and allow drone operators to fly safely and stay informed during their flight. Through the platform, airspace managers can view drone flight notices in real time within their jurisdiction, automate authorization for drone flights and communicate directly with drone operators via SMS or phone. The platform also allows drone operators to understand the rules in their flight area, create flight plans, and share them with nearby airports and authorities. By connecting drone operators and airspace managers, the Rakuten AirMap platform opens low-altitude airspace for intelligent drone flight.

“Drone technologies have the potential to revolutionize industries, and the growing number of drone-based commercial services is a testament to this,” said Takashi Toraishi, president of the New Services Development Company of Rakuten, Inc. and responsible for the Sora Raku Rakuten Drone service. “We are very happy to be partnering with AirMap, the leader in airspace management services, as we make our first step into UTM services in Japan and work to create a safe and viable future for the drone ecosystem in the country.”

“We’re tremendously excited to partner with Rakuten to bring Unmanned Traffic Management capabilities to Japan,” said Ben Marcus, CEO of AirMap. “Rakuten AirMap’s UTM solutions will connect airspace managers with drones and their operators – setting the stage for Japan’s commercial drone ecosystem to thrive.”

 

Frank Schroth
Frank Schroth

Frank Schroth is editor in chief of DroneLife, the authoritative source for news and analysis on the drone industry: it’s people, products, trends, and events.
Email Frank
TWITTER:@fschroth

Filed Under: Business and Finance, Drone News Feeds, News Tagged With: AirMap, Rakuten, Unmanned Traffic Management, UTM

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

LATEST

Inside the Future of Drones: Policy, Security with Michael Robbins, CEO and President of AUVSI on the Drone Radio Show

Michael Robbins, CEO and President of AUVSI, talks with host Randy Goers about the real forces shaping the uncrewed systems…

Continue Reading Inside the Future of Drones: Policy, Security with Michael Robbins, CEO and President of AUVSI on the Drone Radio Show

Beijing’s Drone Ban Goes Into Effect Today: A New Model for Urban UAV Control

China’s capital targets sales, storage, and transport as well as operations, raising questions for global drone policy Beijing has introduced…

Continue Reading Beijing’s Drone Ban Goes Into Effect Today: A New Model for Urban UAV Control

Elsight’s Halo Makes the Blue UAS List: What That Means for Allied Suppliers

New designation highlights growing focus on secure communications as a critical component in U.S. drone policy Elsight’s Halo connectivity platform…

Continue Reading Elsight’s Halo Makes the Blue UAS List: What That Means for Allied Suppliers

Sweden’s Everdrone Opens Borås Base for Defibrillator Drone Deliveries

Sweden’s Västra Götaland Region adds a fourth E3 base, extending Everdrone’s autonomous AED network to roughly 300,000 residents. The Västra…

Continue Reading Sweden’s Everdrone Opens Borås Base for Defibrillator Drone Deliveries

Near Earth Autonomy Wins MARV-EL Contract for Marine Corps Logistics Drone

Naval Air Systems Command picks the Pittsburgh autonomy specialist to build an uncrewed Bell 505 with Bell Textron, Moog, and…

Continue Reading Near Earth Autonomy Wins MARV-EL Contract for Marine Corps Logistics Drone

Elistair Khronos Tethered Drone Joins France’s ORION 2026 Exercise

The automated DroneBox provides persistent aerial surveillance during NATO-style multi-domain operations involving 12,500 troops and 1,200 drones. Elistair’s Khronos automated…

Continue Reading Elistair Khronos Tethered Drone Joins France’s ORION 2026 Exercise

New Senate Bill Targets Drone Threats to Critical Infrastructure

Senate Bill Seeks to Expand Counter-UAS Authority at Critical Infrastructure SitesLegislation outlines authority, training, and funding as drone threats gain…

Continue Reading New Senate Bill Targets Drone Threats to Critical Infrastructure

Can Drones Replace High-Speed Police Pursuits? BRINC’s Guardian Points to a New Model

At the recent Motorola Solutions [NYSE: MSI], BRINC CEO Blake Resnick outlined a vision that challenges one of policing’s most…

Continue Reading Can Drones Replace High-Speed Police Pursuits? BRINC’s Guardian Points to a New Model

Can America Build a Fully Domestic Drone? Lithium Discovery Moves the Needle

New USGS findings highlight potential for domestic lithium supply, but key gaps remain in the battery chain A new study…

Continue Reading Can America Build a Fully Domestic Drone? Lithium Discovery Moves the Needle

Public Safety Drone Review: May 5, 2026 with BRINC CEO Blake Resnick

Join the Live Discussion on May 5 Register here for the May Public Safety Drone Review. The next Public Safety…

Continue Reading Public Safety Drone Review: May 5, 2026 with BRINC CEO Blake Resnick

Secondary Sidebar

Footer

SPONSORED

Inspired Flight Gremsy IF800 VIO F1 drones geo week

What Will It Take to Strengthen U.S. Drone Manufacturing? A Conversation with Inspired Flight’s CEO

Global Mapper Mobile data collection

Collection Ground Control Points with Global Mapper Mobile

Military Drone Mapping Solutions

How SimActive’s Correlator3D™ is Revolutionizing Military Mapping: An Exclusive Interview with CEO Philippe Simard

Photogrammetry Accuracy Standards

SimActive Photogrammetry Software: Enabling Users to Meet Accuracy Standards for Over 20 Years

NACT Engineering Parrot ANAFI tether indoor shot

Smart Tether for Parrot ANAFI USA from NACT Engineering

Blue Marble, features global mapper, features Blue Marble

Check Out These New Features in Global Mapper v25 from Blue Marble

About Us | Contact Us | Advertise With Us | Write for Us | Privacy Policy | Terms of Service

The Trusted Source for the Business of Drones.

This website uses cookies and third party services. By clicking OK, you are agreeing to our privacy policy. ACCEPT

Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT