• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • DroneRacingLife
  • DroneFlyers
  • Newsletter
DroneLife

DRONELIFE

Stay up to date on all the latest Drone News

  • News
  • Products
  • Industries
    • Agriculture
    • Construction
    • Delivery
    • Dual Use
    • Inspection
    • Public Safety
    • Surveying
  • Enthusiasts
  • Regulations
  • Business
  • Video
  • Podcasts

What Happens When Drones Get Involved in Professional Sports?

February 8, 2017 by Malek Murison 3 Comments

With constant reports of ‘near-misses’ and concerns over privacy, it’s easy to think that negative publicity will eventually force drone technology into hiding. The consumer market is trying its best to counter those issues, slowly proving the point that the closer something gets, the less scary it actually appears to be. The commercial market is different. You will have heard all about how drone technology is already revolutionizing industries from agriculture to real estate. And it’s easy to understand why. But what happens when drones get involved in areas where there’s no obvious application and that are not obviously consumer or commercial, like professional sports. Could they still have a role to play?

How an eye in the sky can help sports coaches

From American football to soccer, intricate tactics and step by step team moves are often the difference between winning and losing games. And as these industries have moved far beyond being ‘just a game’ and into the territory of big, billion-dollar business, it’s no surprise that elite teams around the world are experimenting with drone technology. Even the smallest advantage can have huge implications.
Aerial photographers and professional pilots will be well aware of the clarity of footage you can achieve with a decent drone. That’s exactly why several leading sports teams from around the world have invested in drones to help record training sessions. This is where the tactical work is done, and it’s here that being able to see things from a different perspective can be beneficial to coaches.
drones in sport
Miami Hurricanes, an American football team using a drone for training. (AP Photo/Miami Athletics)
Soccer team Everton, which plays in the English Premier League, is one example of a team using drone technology to go over tactics. Speaking at Soccerex, an annual soccer business conference, former England, Liverpool, Real Madrid and Manchester United striker Michael Owen said: “A good friend of mine introduced me to drone technology, and it’s becoming a thing in football now. A lot of teams now are using this drone technology to go up and film training sessions, so you review and say to players ‘you’re in this position when you should be in that position.’

“Managers always see from the sideline, the dugout – a lot of people wonder why managers go up into the stand – it’s because you can get such a better picture tactically where your men are and how things are going.”

Owen has also invested heavily in an aerial visual services company, providing footage for analysis to a number of leading English soccer teams. And the trend isn’t only happening in the UK. Washington-based soccer team the Seattle Sounders have also used drones to monitor tactical progress in training. Take a look at the video below for an example:

https://www.youtube.com/watch?v=n3eJ4Pi92UE

Alternatively, drones can be actively involved in the training or used as part of the pre-match entertainment. Before last week’s Super Bowl, Odell Beckham jr won an NFL skills challenge against other wide receivers called the ‘Drone Drop’. The football was dropped from progressively higher heights, with the final successful catch coming after a 125 ft drop. Good hands!

https://www.youtube.com/watch?v=k23rUB21FLk

Could drones replace the referee?

Many sports tend to be fairly slow in embracing the latest technology, particularly if it means adjusting the flow of the game or moving too far from the status quo. For that reason, it’s unlikely that drones could really referee contests in future. While they may have the physical capability, artificial intelligence is not yet at the point where drones could make judgements and autonomous decisions based on the rules of the game and what they observe in front of them. But anyway, this advert from Pepsi is an interesting glimpse towards how things might be one day:

https://www.youtube.com/watch?v=lX_DLdpygzw

Drones in the media

There have been plenty of fines given to rogue pilots flying over sporting events. But that doesn’t mean that drones don’t have a place in mainstream media coverage. Current regulations and safety concerns are making this difficult at the moment, but away from the football field we’ve already had some good examples of the good and bad that drones can bring.

The bad first. Back in 2015 we got a glimpse of what could go wrong with drones flying high above sporting events. Downhill skiing champion Marcel Hirscher somehow escaped unscathed after a drone carrying a camera fell from the sky during a race. The Austrian was inches away from being seriously injured. This clip is especially dramatic with the French commentary (ooh la la):

But there have certainly been success stories. Filming live events where spectators are packed close to the action remains a concern in the eyes of authorities. But that hasn’t stopped broadcasters from incorporating drone footage into their sports coverage. Fox Sports is one such example, using drones to film segments for a variety of sports known as beauty shots. These flyover videos are often used to set the tone of a location and provide a sense of environment. Previously they were shot with helicopters of blimps, but drones are cheaper and offer more versatility.

Michael Davies, svp of field and technical operations at Fox Sports, points out that “There are some shots that you simply can’t get with conventional means. You can get a lot lower and close to different structures and ground elements with drones.”

“There is a hell of a lot more you can do creatively when you’re not necessarily tasked with covering a sport, which can be more challenging,” said Davies.

Even if drone cameras don’t become the norm with mainstream broadcasters (which they inevitably will), smaller operators will continue to make the most of them. Remember that clip above with Odell Beckham jr? Well, the New York Giants wide receiver also featured in this YouTube video from Soccer AM, which is a good example of how aerial photography can add a different perspective to sports coverage:

Can drones be the sport?

drl drone racing league UK London

Yes. Yes they can. The last twelve months has seen FPV drone racing catapulted into mainstream consciousness. Million dollar broadcasting deals are set to give the sport, and drone technology in general, a huge amount of international exposure. If watching skilled pilots navigate complex courses with ease doesn’t convince a sceptical public that drones aren’t all bad, then nothing will.
We’ve also seen recently the emergence of a new class of racing drones from down under, Freedom Class, which are essentially the same but much, much bigger. A sport with giant drones has the potential to truly capture the imagination of racing fans.
Malek Murison
Malek Murison

Malek Murison is a freelance writer and editor with a passion for tech trends and innovation. He handles product reviews, major releases and keeps an eye on the enthusiast market for DroneLife.
Email Malek
Twitter:@malekmurison

Subscribe to DroneLife here.

Filed Under: Amazing Footage, Entertainment, Enthusiasts, Media, News Tagged With: everton, FPV Racing, michael owen, NFL, odell beckham, Premier League, sport

Reader Interactions

Trackbacks

  1. Sporting Events and Drones: Enhancing Coverage and Fan Experience - Drones Technology says:
    April 3, 2024 at 1:26 pm

    […] Beyond broadcasting, drones are exploring roles that could revolutionize sports in the future. For instance, they are being tested for potential use as referees in games, illustrating the diverse capabilities of drone technology in sports 10. […]

    Reply
  2. Using Drones In Sports | Dronereview says:
    February 10, 2017 at 8:35 am

    […] https://dronelife.com/2017/02/08/drones-sports/ […]

    Reply
  3. What Happens When Drones Get Involved in Professional Sports? | AllDrones.com says:
    February 8, 2017 at 7:54 pm

    […] post What Happens When Drones Get Involved in Professional Sports? appeared first on […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

LATEST

Six Takeaways from CIS White Paper on Drone Risks at Public Gatherings

As planning ramps up for the FIFA World Cup 2026, security agencies are preparing for one of the most complex…

Continue Reading Six Takeaways from CIS White Paper on Drone Risks at Public Gatherings

Matternet and SoftBank Robotics America Partner to Scale Drone Delivery Networks

Collaboration targets healthcare and enterprise logistics with focus on real-world deployment Matternet and SoftBank Robotics America have announced a strategic…

Continue Reading Matternet and SoftBank Robotics America Partner to Scale Drone Delivery Networks

FAA Reverses Course on Drone Flight Limits Near Federal Operations

FAA backs down on threat to prosecute drone pilots By DRONELIFE Features Editor Jim Magill The FAA has apparently backed…

Continue Reading FAA Reverses Course on Drone Flight Limits Near Federal Operations

Donecle Raises €10 Million to Expand Drone-Based Aircraft Inspection Platform

Funding will support international growth and further development of AI-driven maintenance solutions Donecle, a France-based company specializing in automated aircraft…

Continue Reading Donecle Raises €10 Million to Expand Drone-Based Aircraft Inspection Platform

Is the U.S. Ready for Drone Threats at World Cup Scale?

U.S. faces multiple challenges in counter-UAS buildup By DRONELIFE Features Editor Jim Magill (Editor’s note: This is part of a…

Continue Reading Is the U.S. Ready for Drone Threats at World Cup Scale?

FAA Moves to Close Drone Enforcement Gap with New DETER Program

As detection outpaces enforcement, the FAA introduces faster penalties for rule-breaking operators Detection Has Outpaced Enforcement Drone detection is no…

Continue Reading FAA Moves to Close Drone Enforcement Gap with New DETER Program

HYFIX Raises $15M to Build U.S.-Made Drone Chip Platform

New system-on-chip aims to replace fragmented electronics with a single secure architecture HYFIX Spatial Intelligence, Inc. has announced a $15…

Continue Reading HYFIX Raises $15M to Build U.S.-Made Drone Chip Platform

FCC Grants Conditional Approval to Sees.ai UAS, Signaling New Path for Foreign Drone Systems

Limited public details raise questions about “v.USA 1.0” and how international companies can meet U.S. security requirements The Federal Communications…

Continue Reading FCC Grants Conditional Approval to Sees.ai UAS, Signaling New Path for Foreign Drone Systems

UK Drone Package for Ukraine Signals Push to Scale Domestic Industry

Largest-ever MOD initiative supports Kyiv while strengthening UK drone manufacturing base As the global race to build sovereign drone capability…

Continue Reading UK Drone Package for Ukraine Signals Push to Scale Domestic Industry

What Are People Really Saying About the Commercial Drone Industry?

Industry survey will shape discussion on real-world challenges and opportunities in commercial drone operations Commercial UAV Expo has announced its…

Continue Reading What Are People Really Saying About the Commercial Drone Industry?

Secondary Sidebar

Footer

SPONSORED

Inspired Flight Gremsy IF800 VIO F1 drones geo week

What Will It Take to Strengthen U.S. Drone Manufacturing? A Conversation with Inspired Flight’s CEO

Global Mapper Mobile data collection

Collection Ground Control Points with Global Mapper Mobile

Military Drone Mapping Solutions

How SimActive’s Correlator3D™ is Revolutionizing Military Mapping: An Exclusive Interview with CEO Philippe Simard

Photogrammetry Accuracy Standards

SimActive Photogrammetry Software: Enabling Users to Meet Accuracy Standards for Over 20 Years

NACT Engineering Parrot ANAFI tether indoor shot

Smart Tether for Parrot ANAFI USA from NACT Engineering

Blue Marble, features global mapper, features Blue Marble

Check Out These New Features in Global Mapper v25 from Blue Marble

About Us | Contact Us | Advertise With Us | Write for Us | Privacy Policy | Terms of Service

The Trusted Source for the Business of Drones.

This website uses cookies and third party services. By clicking OK, you are agreeing to our privacy policy. ACCEPT

Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT