Percepto is an Israeli startup which plans to develop hardware and software that will allow drones to acquire computer vision which will help them avoid colliding into objects. The startup has already attracted more than $1 million in its early stage from some famous investors.
One of the famous investors in the startup is Richard Parsons, who is the former chief executive of one of the biggest media companies, Time Warner. Among the list of high profile investors are Mark Cuban and a Chinese investor, Xu Xiaoping. This significant amount of funding by famous investors came after Percepto raised $100,000 from an online campaign. In the initial phase of the startup, Percepto was targeted towards individuals as it advertised its product as a black box which could be installed on a drone, allowing it to acquire computer vision. However, after receiving backing from such high profile investors, Percepto is targeting commercial users.
According to the cofounder of Percepto, Dor Abuhasira, this technology was the piece missing from the drone puzzle. Due to lack of such a technology, a drone was very difficult to operate and control. With the addition of computer vision to an average drone, the applications will be limitless. A drone will be able to record footage of a moving car by following it, the drone may hover in front of you as you walk in its direction, or it may record 360-degree video if programmed for such a function.
Percepto will help add the functionality of computer vision to average drones which will be price effective and efficient for most users. Although there are other drones available in the market that have this functionality, they have little or no flexibility. Percepto can turn into a massive success story if things go as planned by the cofounders of the startup.