By Matt Lindley, Director of Innovation at SapientNitro. He is an ad guy and drone enthusiast, usually in that order.
Imagine glow sticks dropped by drone on a concert crowd. Or how about a ten-foot banner aloft over the heads of fans at a sporting event? What about using a drone to pitch lunch specials to office-workers on the 34th floor of a high-rise by hovering just outside the windows?
Sounds like an ad pitch by two guys in expensive jeans with big watches. But, in fact, these events are now old news.
For some, like Dominos and Amazon, the medium is the message. Strap a pizza or a package to a drone and call the media. Less well-funded groups usually need to take it up a notch. Consider the burrito bombers. Patrons order on their phones and get ‘bombed’ with cheese and beans right where they stand.
Yes, the FAA is poking around. There certainly have a to be some rules. Imagine a drone hovering over your kid’s playground pitching Red Bull day after day. Who would you call? But, thus far, actions/fines against drone pilots have been few and far between.
The only certainly is there will be more – of everything. Even backlash. From a shotgun silencer company, meet the dronehunter: