Agents and vendors are turning to emerging technology in video, 3D-imagery and drone photography to show prospective buyers properties from a whole different angle.
Drones, or unmanned aerial vehicles (UAVs), are increasingly being used to provide a better overview not just of the property, but also of the surrounding area.
Ryan Hamlet, General Manager of Swarm UAV – who shoot real estate video in Melbourne, Brisbane and Sydney – says drone photography can really help boost a property’s profile.
“Telling the story of your home, really communicating the key points is vital to selling your property well. With aerial photography you can instantly demonstrate the size of the block and where the home sits on the property,” he says.
“The drone aerials allow you to paint a wider picture, providing buyers with a perspective of where the property is located within the neighbourhood, proximity to parks, public transport, shops and schools.”
“Adding aerial video to a sales kit can drive engagement and attract attention to your property profile as well as highlighting the best aspects of your home.”
A booming real estate niche
Hamlet works with estate agents across Australia and says demand for drone videos is increasing.
He says when he started out, the company was among the first in Australia licensed to fly. There are now more than 200 companies working with drones.
“The UAV industry has grown at a tremendous pace over the last two years,” Hamlet says.