Regardless of what the FAA says, drones are making a huge splash in the real estate business. No matter if you are selling a property yourself or hiring broker to do it for you, drone video footage of real estate is slowly establishing itself as a necessary tool in the process.
Here are four reasons why:
1.Drone footage of a property is part of an effective marketing plan.
The best brokers have a plan when it comes selling properties. As an example, a two person team that sold high end properties in Boston told us they used to:
- Sell themselves (they were very successful), mostly word of mouth
- Have the homeowner get rid of 1/3 or more of the stuff in the unit to remove that “lived in” look.
- Move things around to decorate the unit so that it showed best
- Add flowers
- Play classical music at open houses
- Sometimes have the owner bake cookies
In short, they had a template that worked and worked for them. Can drone footage be far behind?
Everyone appreciates the value of a plan but, in the uber competitive real estate market, having a plan that is different from all of the others is what will help you get the listing, and/or sell the property.
2. It will help you to market the property by showing specific footage.
The same thing goes for the people that are selling the property themselves, they need a way to market the property in a way that shows it to it’s best advantage.
Showing the best features of the house from a bird’s eye view is compelling and provides a sense of scale.
Oh, the house has a pool? This is how much of the backyard it actually takes up.
The roof was recently redone? You bet a realtor is going to want to show that off.
But contextualizing that house within the neighborhood kicks it up a notch.
A drone can show prospective buyers what it’s like to pull out of the driveway, what the other houses on the cul de sac look like, or any remains of the Native American graveyard the house might have been built on.
3. You will have to.
As people learn more about what drones can provide and they start to see drone footage accompanying online listing, the benefits will become more apparent. Especially for people looking to move far enough away that going back and forth is a hastle. For now, drone footage is being used mostly for high end properties but, as with most things, as it gets easier and cheaper to produce, it will become just another thing people expect when looking for a new home.
Ready to Hire a Drone? Check out JobforDrones.com!
CEO DroneLife.com, DroneRacingLife.com, and CMO of Jobfordrones.com. Principle at Spalding Barker Strategies. Has enjoyed working with and around the commercial drone industry for the last 10 years. Attendance and speaker at Industry Events such as Commercial UAV, InterGeo, Interdrone and others. Proud father of two. Enjoys karate, Sherlock Holmes, and interesting things. Subscribe to all things drone at DroneLife here. Email is Harry@dronelife.com. Make Sure that you WhiteList us in your email to make sure you get our Newsletter. Editor1@dronelife.com.
My sister is trying to sell her house right now. She is trying to come up with ideas on how she can market her home well. I didn’t realize that drone videography can show a unique view of the home that helps potential buyers see the proportions of the yard and other features. That’s a really cool benefit I’ll tell my sister about.
Our photographers are drone trained and qualified! When we’re selling top of the range, executive properties, drone footage is the only real thing that can capture the external features and surrounding land.
Of course, our agents still work their magic with some ground-level shots too, not to mention indoors 🙂
Drones are an awesome way to make properties stand out – we have our own drone that we use on particularly standout properties to showcase them in the best way possible – sometimes traditional photography just can’t cut it alone!
Thanks for your comment, we think so as well. It is such a obvious way to allow people to see both the house and what surrounds it. In these days where more buyers do the front end of the search online, it makes perfect sense. It also is not a ton of money.
Yes! It is indeed true. If you want to sell your house, and sell it in the highest value possible, make sure to follow these steps. You will be surprise on how Drones could help you.
Thank you for writing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment.
I subscribed to your blog and shared this on my Twitter.
Thanks again for a great post!
Thanks very much. Drones are an increasing important part of the marketing efforts for real estate listing. Having a Birdseye perspective of a property and its surrounding areas helps to get people interested and break through the buzz of other listings.
Maybe you can learn a few stock tips from the scripts and make money off of that lols! Every step in life is an ouptropnity for us to learn, if we’re willing! Like the chinese saying goes joe doh low, hok doh low =)
I would like to offer these services. Initially I will offer airial.
The individuals that are providing this for you, what are they charging, and what are you receiving in services from them?
In advance, I am greatfully appreciative of your time.
Thanks,
John Kaddouri
I would like to offer these services. Initially I will offer airial.
The individuals that are providing this for you, what are they charging, and what are you receiving in services from them?
In advance, I am greatfully appreciative of your time.
Thanks,
John Kaddouri
In the UK there are a couple of considerations before estate agents get carried away!
1. If drone services are part of your commercial offer (i.e. you’re using a drone picture in part of your sales or marketing) – you need a permission for aerial work from the CAA. The process takes 2 – 6 months and costs from around £2,000.00.
2. Even with a permission for aerial work (PFAW) it is illegal to fly within 50m of vehicles, structures or people that are not under your control.
In essence a drone cannot be used to photograph property unless you can maintain a 50m distance from roads and neighbours.
In Maryland I offer Complimentary AERIAL and Video Walking Tours for ALL my listings. I link it directly to our MLS. It is then syndicated to over 4,000 websites Nationwide such as Zillow, Trulia, Realtor.com, Redfin and others. Our clients love them!!
In Romania I recommend the people at AFV I worked with them and do a great job.