Commercial drones have made their name by observing the world below. Now a new class of missions is moving the aircraft up into the atmosphere itself. The Utah Division of Water Resources is exploring drone-based cloud seeding to replace the crewed aircraft it tested from 2022 to 2025. That puts unmanned aircraft at the meeting point of aviation, meteorology, autonomy and water … [Read more...] about Guest Post: Why Drones May Change How We Operate in the Atmosphere
thought leadership
The Impact of CEO-Led Marketing on Revenue: the Latest Go-to-Market Propeller
The latest in an occasional column on bringing products to market in emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller. The deep dive on how CEOs can drive revenue by taking an active role in marketing. By Amy T. Wiegand CEOs searching for a growth driver have the answer they need: a strong partnership with their CMO. A CMO … [Read more...] about The Impact of CEO-Led Marketing on Revenue: the Latest Go-to-Market Propeller
