emerging technologies

The latest in an occasional column on bringing products to market in emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller.  Go-to-Market Propeller is the practical support a growing industry needs – getting from innovation to sales.  In this article: the importance of market and customer discovery. by Amy T. Wiegand Imagine this: You’ve … [Read more...] about The Risks of Skipping Market & Customer Discovery – A Cautionary Checklist: Go-to-Market Propeller