The latest in an occasional column on bringing products to market in emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller. Go-to-Market Propeller is the practical support a growing industry needs – getting from innovation to sales. In this article: the importance of market and customer discovery. by Amy T. Wiegand Imagine this: You’ve … [Read more...] about The Risks of Skipping Market & Customer Discovery – A Cautionary Checklist: Go-to-Market Propeller
customer discovery
Be Aware of Compliments: Discovering Product-Market Fit – Go-to-Market Propeller
The latest in an occasional column on bringing products to market in emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller. Go-to-Market Propeller is the practical support a growing industry needs - getting from innovation to sales. In this article: the deep dive on discovering product - market fit. by Amy T. Wiegand Have you ever had a … [Read more...] about Be Aware of Compliments: Discovering Product-Market Fit – Go-to-Market Propeller
