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DJI and 3DR Make a Deal

August 1, 2017 by Miriam McNabb 7 Comments

On what California-based 3DR calls a “historic day,” the company announced that it has made a deal with one-time competitor DJI.

In a further move towards creating an end-to-end drone solution for the enterprise, 3DR announced that it will integrate its Site Scan software platform with DJI drones.  This move may help sales of Site Scan, allowing customers a choice of hardware:  “This integration marks a significant expansion of the Site Scan platform, giving you another option for your workflow: now you’re free to use whatever drone that’s best for you and your team,” says the company announcement.

“With this integration, now our customers can get the best of both worlds: DJI’s drones, and 3DR’s software for managing and analyzing the data that these drones collect.”

3DR started out as a drone manufacturer; but stopped selling the well-known recreational Solo drone in 2015, after a poor holiday season left them with a surplus of drones and a shortage of revenue.  Saying that they could no longer compete with Chinese manufacturing giant DJI’s price cuts, 3DR’s CEO Chris Anderson announced a shift of direction.  In the last two years, the company has changed orientation entirely from recreational drone operators to selling an enterprise software platform for construction, mapping and engineering to commercial customers.

The new partnership offers benefits for both sides.  DJI has been working to expand their presence in the commercial segment, upgrading many of their prosumer drones to offer more features for professionals. Integration with SiteScan offers an opportunity for DJI to be an integrated part of an industrial solution.  For 3DR, the partnership will allow them to expand their offering.  Previously, SiteScan was sold with an upgraded version of 3DR’s Solo drone: the new partnership will offer clients a choice of 3DR’s drone or a DJI drone.

“This integration is a significant milestone for the AEC industry,” said Michael Perry, Director of Strategic Partnerships at DJI. “We’re excited that 3DR Site Scan users can now use DJI drones to convert images into actionable data that helps project stakeholders save time and manage costs.”

 

 

Miriam McNabb

Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry.  Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.

TWITTER:@spaldingbarker

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Filed Under: Business and Finance, Drone News Feeds, News Tagged With: 3DR, commercial drone manufacturers, DJI, drone business, Drone Industry, Site Scan

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  1. 3DR Inks Drone Scanning Deal with PCL Construction – Best Drone Company says:
    July 26, 2019 at 12:43 pm

    […] revenue stream. In a 2017 interview, 3DR CEO Chris Anderson said his company’s decision to integrate Site Scan software with DJI drones may push more construction companies to use drones for aerial […]

    Reply
  2. 3DR Inks Drone Scanning Cope with PCL Development - Gadgets Now Website says:
    July 26, 2019 at 9:49 am

    […] income stream. In a 2017 interview, 3DR CEO Chris Anderson stated his firm’s determination to combine Website Scan software program with DJI drones could push extra building corporations to make use of […]

    Reply
  3. video drone | 3DR Helps Construction Firm Score a Major Goal for a World Cup Nation says:
    October 17, 2017 at 11:01 am

    […] revenue stream. In a recent interview, 3DR CEO Chris Anderson said his company’s decision to integrate Site Scan software with DJI drones may push more construction companies to use drones for aerial […]

    Reply
  4. 3DR Envisions Constructions Drones as the New Normal | News and Reviews about Drones, Quadcopter, Camera says:
    August 14, 2017 at 12:32 pm

    […] interview with ConstructionDive.com, CEO Chris Anderson said his company’s latest decision to integrate its Site Scan software package with DJI drones may push more construction companies to use drones […]

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  5. DJI and 3DR Make a Deal « Best FPV Quadcopters Under 100 USD says:
    August 1, 2017 at 2:36 pm

    […] post DJI and 3DR Make a Deal appeared first on […]

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  6. DJI and 3DR Make a Deal – TheDrones.Link says:
    August 1, 2017 at 2:08 pm

    […] post DJI and 3DR Make a Deal appeared first on […]

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  7. DJI and 3DR Make a Deal | DRONEPETS.ORG says:
    August 1, 2017 at 1:05 pm

    […] post DJI and 3DR Make a Deal appeared first on […]

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