Launchboxx, the first full-service advertising and marketing team dedicated to the quickly evolving Unmanned Aircraft Systems (UAS) or drone industry, was announced at the Interdrone Conference and Expo in Las Vegas.
Brian Jorvig, drone marketing specialist at Launchboxx, and MacDalton Berns, marketing
advisor and partner at Absolute Marketing Group recognized the need for emerging companies
in the UAS industry to set themselves apart from the competition and get noticed by investors,
customers and the media. “We’re located in North Dakota, which is quickly making a name for
itself as not just the oil patch, but the drone patch, too. Between our location in the backyard of the country’s premier UAS testing site, my personal background as a pilot and a team with more than a decade of experience building memorable brands, we are positioned extremely well to to help our clients succeed,” Jorvig said.
Shawn Muehler, chief operating officer and co-founder of Botlink, a Launchboxx client, illustrated the importance of a targeted marketing strategy. “Most of the information currently in the marketplace is confusing or not ending up in front of the right people,” Muehler said. “The strategies Launchboxx is using are essential to identifying and targeting specific demographics in a way that creates demand and results in increased sales.”
Berns added, “We’re using our creative and technical expertise, personal connections and knowledge of the UAS industry to develop powerful marketing initiatives and build a network of strategic alliances. The UAS industry is changing on a daily basis and continues to grow incredibly fast. We’re really excited to be part of that growth.”
Alan is serial entrepreneur, active angel investor, and a drone enthusiast. He co-founded DRONELIFE.com to address the emerging commercial market for drones and drone technology. Prior to DRONELIFE.com, Alan co-founded Where.com, ThinkingScreen Media, and Nurse.com. Recently, Alan has co-founded Crowditz.com, a leader in Equity Crowdfunding Data, Analytics, and Insights. Alan can be reached at alan(at)dronelife.com