Commentary. The UK drone industry has taken a beating in recent weeks. First, the head of Unmanned Traffic Management at NATS, Andy Sage, took it upon himself to categorize drone pilots as either “clueless, careless, and criminal” in a parliamentary hearing - a mistake he has since apologized for. And then on July 1st, the BBC aired a documentary titled 'Britain's Next … [Read more...] about Flawed BBC Drone Documentary Does Further Damage to UK Drone Industry
Media
PwC Research: Public Perception a Barrier to Drone Adoption
We have long suspected that the generally negative public perception of drone technology isn't good for business. Now, with the release of PwC's research - Building trust in drones - we have some data to back that up. PwC's latest UK research is based on a survey of the public and business leaders on their attitudes towards drone technology and drone regulations. The UK is a … [Read more...] about PwC Research: Public Perception a Barrier to Drone Adoption
Here Are The Winners of SkyPixel’s 2018 Aerial Storytelling Contest
Aerial photography platform SkyPixel has announced the winners of its 2018 Aerial Storytelling Contest. The competition was run with help from DJI and attracted more than 30,000 submissions from 141 countries around the world. These contests always produce an eclectic mix of aerial creativity, pitting enthusiasts against professionals and consumer gear against top-tier … [Read more...] about Here Are The Winners of SkyPixel’s 2018 Aerial Storytelling Contest
Why UK Near-Miss Statistics Don’t Tell The Whole Story
Barely a week goes by without the UK media rolling out yet another 'near-miss' drone collision story. Fear sells papers and the threat of imminent death makes for compelling clickbait, so it's to be expected. However, when that narrative threatens to have a detrimental impact on an industry still finding its feet we should all be worried. This week, the Press Association … [Read more...] about Why UK Near-Miss Statistics Don’t Tell The Whole Story
Media Coverage in the Drone Industry: Perspective Needed
Working in DJI's communications department must come with its ups and downs. Being the manufacturer synonymous with the industry means you get plenty of free publicity whenever a media organization is running a drone-related story. But it also means that your name gets dragged through the mud whenever something bad 'happens'. Take this for an example. In the past week, DJI … [Read more...] about Media Coverage in the Drone Industry: Perspective Needed
