The latest in an occasional column on bringing products to market in emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller. Go-to-Market Propeller is the practical support a growing industry needs – getting from innovation to sales. In this article: the importance of market and customer discovery. by Amy T. Wiegand Imagine this: You’ve … [Read more...] about The Risks of Skipping Market & Customer Discovery – A Cautionary Checklist: Go-to-Market Propeller
market research
Evaluating the Economics of BVLOS Drone Operations
Skylogic Research, the leading commercial drone industry research and advisory services firm, just announced the release of their latest research on commercial drone operations. The Economics of Using Drones for BVLOS Inspections is a white paper sponsored by PrecisionHawk, the leading provider of drone technology for the enterprise, which provides a foundation for businesses … [Read more...] about Evaluating the Economics of BVLOS Drone Operations
The Drone Analyst: Measuring Success in the Drone Market
“If you can’t measure it, you can’t improve it.” – Peter Drucker Guest post by leading drone industry analyst Colin Snow of Skylogic Research. The $118M Airware failure is a cautionary tale for all potential commercial drone investors—as well as all existing commercial drone market participants. To avoid such failure—whether you are drone aircraft manufacturer, software … [Read more...] about The Drone Analyst: Measuring Success in the Drone Market
New Report Unveils Drone Industry Market Share Figures
The following is taken from a press release. Skylogic Research, LLC, the leading research and advisory services firm for the commercial drone industry and owner of Drone Analyst®, today announced the release of its third annual 2018 Drone Market Sector Report examining worldwide drone sales, service providers, business and public agency users, and software services. This … [Read more...] about New Report Unveils Drone Industry Market Share Figures
2018 Drone Industry Benchmark Survey: Who’s Buying Drones, Using Drone Software, and Why?
Skylogic Research, LLC, the leading research and advisory services firm for the commercial drone industry and owner of Drone Analyst®, just announced the launch of its third annual Drone Market Sector Research survey, which promises to be its most comprehensive study of drone market trends and usage to date. The online portion of this research seeks to get information about who … [Read more...] about 2018 Drone Industry Benchmark Survey: Who’s Buying Drones, Using Drone Software, and Why?
