Drones are intriguing and generally of great interest to those being introduced to these flying machines for the first time. Just ask any pilot who has brought his drone to the park for a test flight. The pilot is likely to be bombarded with questions from onlookers anxious to understand how they work as they watch the drone soar through the sky.
Of course this isn’t always the case, but in general the public is excited, intrigued, and a bit scared of the emergence of drones.
TV and advertising executives know this and understand that drones will garner audience attention. As a result, we are seeing the incorporation of drones in television shows and commercials. For the second time, Modern Family incorporated a drone into their wildly popular show this week.
This week, Audi introduced a commercial spoofing Hitchcock’s “The Birds”, where drones replace birds and chase anxious workers to the serenity of their Audi A6.
This is only the beginning. As long as the drone fascination continues, forward-thinking advertising agencies will incorporate them into their promotion. It won’t be long before Flo will be flying her Phantom around the Progressive Insurance offices or a Geiko actor will be spouting “I bet you didn’t know that George Washing had a drone.” Stay Tuned.
Alan is serial entrepreneur, active angel investor, and a drone enthusiast. He co-founded DRONELIFE.com to address the emerging commercial market for drones and drone technology. Prior to DRONELIFE.com, Alan co-founded Where.com, ThinkingScreen Media, and Nurse.com. Recently, Alan has co-founded Crowditz.com, a leader in Equity Crowdfunding Data, Analytics, and Insights. Alan can be reached at alan(at)dronelife.com
Love the Audi ad. Very thrilling. If Alfred Hitchcock was still alive today, no doubt he would create a terrifying movie called “Drones”. He wouldn’t have bothered with “Birds”.