by DRONELIFE Staff Writer Ian M. Crosby
The Drone Racing League (DRL) has announced an inaugural loyalty-rewards partnership with loyalty points conversion platform PointsKash in order to expand the reach of DRL fandom worldwide. The five-year deal will see the launch of the DRL Flight Club, the first program for DRL fans to collect rewards on PointsKash, alongside branded integrations in DRL events, gaming products, and content beginning this 2022-23 DRL Algorand World Championship Season.
PointsKash and DRL will use Algorand’s blockchain platform to make it easy for DRL Flight Club members to redeem PointsKash points for DRL live event access, limited edition apparel, and extra plus-ups in the DRL SIM video game, Drone Racing Arcade mobile game, and upcoming Fly-to-Own NFT drone racing game.
“PointsKash is made for Gen Z, so we knew we had to partner with Gen Z’s favorite sport, the Drone Racing League,” said PointsKash CEO Steve Janjic. “DRL fans are young, tech-savvy, and tend to have higher incomes than traditional sports fans, suggesting that they’re more likely to stack up points across various loyalty rewards programs. We’ll help DRL fans consolidate those benefits into one centralized PointsKash account and use them towards DRL’s incredible drone racing events, gaming products and swag.”
Every year, roughly $400 billion in loyalty rewards goes unused across sports and other industries. PointsKash’s upcoming mobile app will allow users to merge gathered points from other loyalty programs into one central account and convert the points into cash.
“We wake up every day building partnerships with brands that both enhance the DRL fan experience and leverage DRL to connect with their target consumers,” said DRL SVP, Head of Partnership Development, Ari Mark. “We’re thrilled to team up with PointsKash to reward our fans in innovative ways, and give them access to special experiences, all while showcasing the speed and reliability of Algorand’s blockchain.”
Over the partnership’s duration, DRL Flight Club members will be able to gain PointsKash points by purchasing DRL merchandise, registering for DRL races, downloading DRL’s racing games, and engaging with DRL’s digital content.
The PointsKash mobile app will launch this coming December during the 2022-23 DRL Algorand World Championship Season. The season-opener, Race in the Cloud Presented by Google Cloud, will premiere on November 19th on NBC, Tiktok, Twitter, Twitch, Youtube, Instagram and Facebook.
Read more about Drone Racing League:
- Become a Drone Racing Pilot: DRL Sim Tryouts are Now Open!
- DRL Vegas Championship Held at CES; Along the Las Vegas Strip
- The First Professional Drone Race in Silicon Valley: Drone Racing League and Google Cloud Partner
- U.S. Air Force and Drone Racing League Partner to Celebrate 75th Anniversary and Accelerate Drone Pilot Skills
- Drone Racing League Champion Headsup: The Interview
Ian attended Dominican University of California, where he received a BA in English in 2019. With a lifelong passion for writing and storytelling and a keen interest in technology, he is now contributing to DroneLife as a staff writer.
Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.
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