Has the conflict had any noticeable effect upon DJI’s drone market share? The latest report from Drone Industry Insights (DRONEII) answers the question, as the U.S.-China trade war continues, and with it the U.S. government’s focus on Chinese-manufactured drone tech.
As U.S. proposals like the American Drone Security Act and the publication of the U.S. Department of Defense “Blue sUAS” list brought new focus to the U.S.-China conflict: “Quite a few industry participants postulated, wishfully or not, that this would end DJI’s market dominance in the U.S.,” writes DRONEII Seinior Market Analyst Lukas Schroth. “But what kind of impact did the ban have on drone market share by mid-2020 and who are the biggest manufacturers under Part 107 in the U.S.?”
“The non-plus-ultra… is and remains DJI. 76.1% of all entries in the database are from the Chinese company. This is despite the 0.7% decline since the mid-2019 ranking, which is of little consequence given this magnitude of market power. The most registered drone model was the Mavic Pro, which has been available on the market since late 2016. The Mavic Air 2, which did not hit the market until spring 2020, and was thus only 2 months into the data collection period, stood out as the new box office hit,” writes Schroth.
Read the full article here for DRONEII’s deep dive into the above Top 10 list.
“While the last few years have certainly been tumultuous in the drone industry, changes in drone market share for manufacturers in the U.S. have not. The allegations under the Trump administration that DJI obtained sensitive data from its drones and the resulting ban on US authorities from using them has not set back the market leader in any significant manner. This could be due to the unclear evidence, the good price-performance ratio of DJI, or the relatively small number of affected agencies compared to the entire drone industry in the US,” Schroth concludes.
Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.
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