Commentary —
Uber’s reputation is a bit checkered at best. The ride sharing company has all sorts of issues including but not limited to driver compensation and benefits and drivers who don’t always behave themselves. Bloomberg has a a good article on Uber’s effort in Latin America. An effort that includes a drone advertising strategy that looks like a really bad idea. The company is deploying drones with ads hanging from them to hover over traffic. Uber’s idea on this will hopefully go unter.
Frank Schroth is editor in chief of DroneLife, the authoritative source for news and analysis on the drone industry: it’s people, products, trends, and events.
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