DRONELIFE

DJI Discounts Suggest Another New Release is on the Horizon

PolarPro's leg extensions for the DJI Mavic.

Plenty of rumors have been swirling around regarding an upcoming product launch from DJI. Rather than go into detail on leaks from questionable sources, there are a few facts that suggest something exciting may be right around the corner.

Chief among those is a recent drop in price on DJI’s Amazon store for the Mavic Pro, which has just fallen to a record low of  $769. The Mavic Pro usually goes for $999, so that’s almost a 25% reduction. This discount isn’t yet reflected on DJI’s official website.

Likewise with the DJI Spark, which is now selling on DJI’s Amazon store for just $338.

Why these price drops matter…

So what’s the big deal? A few discounts here and there don’t guarantee that a new release is right around the corner. That may be true. But it’s also true that these price drops, along with recent changes in the Mavic Pro line, follow a pattern we have seen before from the industry’s leading manufacturer.

Before the Mavic Air was released, the small iterations that have been the bedrock of DJI’s success to date started to hit the Mavic Pro line. Just as with the Phantom range we saw a slightly upgraded model, – the Mavic Pro Platinum – and an Alpine White version hit the market.

This kind of strategy – particularly when followed by the price drop we have seen – makes a lot of sense when a new model – say, the Mavic Pro 2 – is about the hit the market and render the original obsolete. Something has to be done with all of those original Mavic Pros that have already been manufactured, after all.

The Mavic Pro Alpine White: A perfect example of DJI’s iteration before a new product launch.

So what’s in the pipeline?

There are a few potential product launches that could come to pass in the next couple of months. The first and most obvious would be a new iteration of the Mavic Pro. Despite being one of the most popular models on the market, there is still plenty of room for improvement. The Mavic Air has more sophisticated computer vision and the Phantom 4 Pro has a better quality camera, for example.

Aside from that, the long-awaited Phantom 5 shouldn’t be ruled out as a potential option either. Likewise a second iteration of the DJI Spark, although that’s probably the most unlikely given that it only took off last summer.

With DJI’s ever-improving camera and computer vision technology, the whole range can be iterated and readied for market with ease. We don’t know exactly what’s coming, but the signs suggest it’s coming soon. Just watch this space.